Is Cosmetic Surgery Right For You?

Is Cosmetic Surgery Right For You? New Patient Education Campaign Offers Tools
and Safety Information for Cosmetic Surgery Patients

Chicago, IL (PRWeb) February 7, 2007 -- Today men and
women from virtually all
walks of life are turning to cosmetic surgery as a way to bring
their personal visions of beauty to life. But, with so much
information out there, how do they know what's best for them?

To help navigate their personal way to beauty, the American
Academy of Cosmetic Surgery (AACS) launched Be Wise About
Beauty - an integrated, multi-faceted campaign dedicated to arming
patients with the facts about cosmetic surgery, patient safety and
qualified practitioners so that they can make informed decisions
about cosmetic enhancement.

"It's time for patients to be wise about beauty," said Dr. Neil Sadick, president of the Cosmetic
Surgery Foundation, which is funding the educational campaign. "With this initiative, cosmetic
surgeons hope to help separate myth from reality when it comes to cosmetic enhancement."

Campaign Addresses Confusion about Cosmetic Surgery
Cosmetic surgery is the surgery of appearance. It is elective and focuses on the aesthetics of
beauty, something that is sought by an increasing number of people each year. Be Wise About
Beauty launched in response to the flurry of information in the marketplace regarding the
growing trend toward cosmetic surgery.

Cosmetic surgeons view patient safety as their number one priority, and hope that this campaign
will encourage all consumers to make smart, educated choices when it comes to beauty. Cosmetic
surgeons strong knowledge base, high level of training and practical experience make them not
only among the most qualified physicians to perform cosmetic procedures but also positions them
to talk to their patients about cosmetic surgery and the options available to them.

Be Wise About Beauty is a broad educational campaign that will provide members of the Academy
with new tools and materials to facilitate an ongoing dialogue with their patients regarding procedures
and the important things to consider when choosing cosmetic surgery.

According to Sadick, "Patients need to have accurate information at their fingertips, and Be Wise
About Beauty offers them a way to make educated choices about cosmetic enhancement."

New Web Site Offers Valuable Tools
The cornerstone of the campaign is a consumer friendly, interactive Web site at
www.bewiseaboutbeauty.org. The site offers a suite of tools designed to educate patients and prospective
patients about cosmetic surgery, including:
•    Information about specific procedures
•    Direction on what to look for when choosing a cosmetic surgeon
•    Sample questions on what patients should ask a cosmetic surgeon
•    Myths and facts about cosmetic surgery
•    An interactive 'Beauty Monitor' quiz that can help patients determine whether cosmetic surgery is the right
     choice for them

About The American Academy of Cosmetic Surgery
The American Academy of Cosmetic Surgery (AACS) is a professional medical society whose members are
dedicated to the art of cosmetic surgery. The AACS offers fellowships and training opportunities that include
live surgery workshops. The Academy is the largest multi-specialty organization of cosmetic surgeons in the
world.
 
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