Cradle to College Family Expo 2008

WHO
After a fabulous debut year on the Internet, mommywood.com’s moms wanted more. More experts, community, information and shopping! So we delivered.

WHAT
Coming to life from the virtual world to the real world, mommywood.com’s first annual From the Cradle to College Family Expo 2008 offers parents the best and latest in products, information, community, technology and shopping.

WHERE
From Hayvenhurst to Rubio along San Fernando Valley's tony Ventura Boulevard, From the Cradle to College features the “Cradle to College Walk.”

EXPO FEATURES

•    The trademark “Cradle to College Walk” features dedicated areas depicting each stage of parenthood and childhood, 
      starting with the maternity phase. Walk through preschool years, kids 5-10, tweens and teenagers. Literally starting at the 
      “Cradle” and ending at “College.”

•    Guests will shop the latest products every mom needs

•    Special offers exclusively for expo guests

•    Mommywood.com’s experts will be giving mini-workshops on topics including:

•    Breastfeeding

•    Sleep training

•    Getting back in shape after baby

•    Internet safety

•    Choosing the right schools (from preschool to college – public to private)

•    Asthma, allergies, food allergies and other health topics

Plus, entertainment for the whole family, with 2 stages and more special guests confirming every day!

FAST FACTS
1. Each year in the city of Los Angeles alone, there are a half million births
2. Los Angeles has the 4th highest birthrate in the country
3. There are more than 2 million moms in Los Angeles County
4. Moms are some of the most powerful consumers in the United States (controlling more than $1.6 trillion of household income)

WHY EXHIBIT
Now that you know why moms are a virtually undiscovered target market, here’s why you benefit from exhibiting specifically at mommywood.com’s From the Cradle to the College Family Expo 2008.

• Prime location offers exhibitors access to literally millions of potential consumers from the San Fernando Valley, its neighboring Los Angeles,    
  Westside, Calabasas/Agoura Hills and adjacent valley neighborhoods.
• The expo is free and open to the public.
• Located adjacent to a local neighborhood park, Encino Elementary School and the Encino Recreation Center, exhibitors get a built-in consumer
  base from naturally occurring foot traffic.
• Built-in audience of thousands of mommywood.com visitors and targeted email blasts to thousands of subscribing local moms.
• It’s a family expo with activities that promote spending the day exploring and enjoying free entertainment as a family.

WHERE IT IS GOING
Future expos nationwide are already in development for major cities including Raleigh, Nashville, Chicago and New York.